SEI was founded in 1979 originally as Sew Easy Industries with roots in sewing and fabric. In 1982 SEI created a simple line of clothing patterns that quickly became a sensation. In the early 90's, the company transitioned to other emerging crafting products, including iron-on transfers, clear elastic, tie-dye, scrapbooking, speciality embellishments and more.
Although the craft market is ever changing, iron-on transfers, tie-dye (tumble dye), clear elastic and scrapbooking remain SEI's flagship products. SEI's iron on transfers and tumble dye are manufactured in their facility in Logan, Utah enabling SEI to provide quick turnaround times and personalized customer service.